Marketing

PROFESSIONAL DAYTIME AND TWILIGHT PHOTOGRAPHY

We commission the city’s best photographers to capture your home at both daylight and sunset/twilight. With two separate sessions, we are able to showcase and accentuate your home’s most beautiful features at any time of day.

AERIAL DRONE PHOTOGRAPHY

We commission professional drone photographers to photograph a birds-eye-view of your property and the surrounding area, showcasing its location, views, and exterior attributes.

3D VIRTUAL TOUR

We work to create a three-dimensional virtual tour of your propety, allowing agents and prospective buyers to virtually walk through your home.

SOCIAL MEDIA PROMOTION

Social media is a major platform that reaches millions or potential buyers in real time. Facebook’s user base and reach is global making it very easy for many brands to find their target audience on the network. Additionally, Instagram continues to rise in popularity as well - 63% of Instagram users login at least daily while 74% of Facebook users login at least daily - and we will leverage both to promote your property.

Here are a few ways that we market your home for maximum exposure:

Full-page color advertisement, designed professionally by our marketing team.
We pay to promote the posts during the first week of the listing so that they reach not only our followers but tens of thousands more.

We cross post your home on numerous personal and business social media platforms to increase exposure to hundreds of thousands of friends and followers.

OPEN HOUSES AND BROKER OPENS

With the owner’s permission, multiple open houses for the public will be held on Sundays. We also hold open houses for the entire brokerage community on Tuesdays.

SIGNAGE

At each open house, numerous custom designed open house signs with flags will be conspicuously placed around your neighborhood displaying the property address to direct a higher volume of potential buyers to the listing.

CUSTOM MARKETING

Custom invitations will be hand delivered to area residents advertising the new listing and its first open house.

LISTING BROCHURE

We create a custom listing brochure for your home, allowing every prospective buyer and agent who visits the property to leave with an asset to share with their family and friends and to remind them of the beauty of your home. The brochure will include both daytime and twilight photography, description, floor plans (if applicable), website domain link, and other listing information.

DIRECT EMAIL LIST

An email introducing your property, with photos, description, listing information, and your exclusive property webpage, will be sent to more than 65,000 subscribed client and industry professional contacts.

PROPERTY LANDING PAGE

We will create a landing page for your property on our brokerage website with photos, information, and videos.

PERSONAL CONTACTS

We will email more than 15,000 of our personal and business contacts, including many affluent community members such as architects, designers, lawyers, doctors, local celebrities, athletes, business managers, developers, etc.

MAGAZINE AND NEWSPAPER PRINT

When available, we will place your property in magazines and newspapers including KC Magazine, Kansas City Home and Style, KCRELO, Her Life Magazine, Ingrams, and SIMPLYkc Magazine, to name a few.

MARKETING EXPOSURE